KYUNGHWAN
BAE
Hello, this is Kyunghwan!
You can call me Marcus :)
"I move hearts to drive growth."
Based in Vancouver, I am a digital marketer who designs brand growth from the customer's perspective.
I am dedicated to turning creative ideas into a living and breathing brand through strategic digital execution and true connection.
SPECIALIZATION
Marketing Strategy, Campaign Planning, SEO,
Branding, Social Media Management, Analytics,
Content Writing, Customer Engagement
Work Experience
Marketing Specialist (Project) |
Dong-A Pharmaceutical & Women Sense
Feb 2025 ~ Jul 2025
To bridge the generational gap for Korea's iconic energy brand, Bacchus, I participated in a strategic rebranding project for 'Eol-bak'.
By conducting deep 3C analysis and partnering with 8 university organizations, I executed a "Campus Challenge" that reached 100,000+ organic views in just one week.
This project demonstrates my ability to blend data-driven strategy with high-impact digital execution.
Sales Associate
at Nike
Jun 2024 ~ Mar 2025
At Nike, I didn't just sell products; I analyzed customer behavior. By leveraging KPI data—such as conversion rates and average transaction value—I consistently exceeded sales targets by 105%. My experience on the front lines allowed me to master Nike’s visual branding and merchandising standards, giving me a unique "customer-first" perspective that now fuels my digital marketing strategies.
Personal Trainer
Sep 2023 ~ May 2024
As a Personal Trainer, I mastered the art of personal branding and direct response marketing. I managed social media channels to drive inquiries and designed seasonal promotion packages that directly boosted membership growth. My biggest achievement was recording the highest client renewal rate of 30% by building deep trust and delivering personalized solutions—a skill I now apply to digital marketing to ensure long-term brand loyalty and customer satisfaction.
Use Tools
Canva
Capcut
MS Office
Keyword Planner
Google Analytics
Certifications
