KYUNGHWAN
BAE
Hello, this is Kyunghwan!
You can call me Marcus :)
"I move hearts to drive growth."
Based in Vancouver, I am a digital marketer who designs brand growth from the customer's perspective.
I am dedicated to turning creative ideas into a living and breathing brand through strategic digital execution and true connection.
SPECIALIZATION
Marketing Strategy, Campaign Planning,
Branding, Social Media Management,
Customer Engagement, Analytics, SEO
Work Experience
Marketing Project |
Dong-A Pharmaceutical & Women Sense
Feb 2025 ~ Jul 2025
To bridge the generational gap for Korea's iconic energy brand, Bacchus, I participated in a strategic rebranding project for 'Eol-bak'.
By conducting deep 3C analysis and partnering with 8 university organizations, I executed a "Campus Challenge" that reached 100,000+ organic views in just one week.
This project demonstrates my ability to blend data-driven strategy with high-impact digital execution.
Sales Associate
at Nike
Jun 2024 ~ Mar 2025
At Nike, I didn't just sell products; I analyzed customer behavior. By leveraging KPI data—such as conversion rates and average transaction value—I consistently exceeded sales targets by 105%. My experience on the front lines allowed me to master Nike’s visual branding and merchandising standards, giving me a unique "customer-first" perspective that now fuels my digital marketing strategies.
Personal Trainer
Sep 2023 ~ May 2024
As a Personal Trainer, I mastered the art of personal branding and direct response marketing. I managed social media channels to drive inquiries and designed seasonal promotion packages that directly boosted membership growth. My biggest achievement was recording the highest client renewal rate of 30% by building deep trust and delivering personalized solutions—a skill I now apply to digital marketing to ensure long-term brand loyalty and customer satisfaction.
Use Tools
Canva
Capcut
MS Office
Keyword Planner
Google Analytics
Certifications
