PPC
Advertising
PPC & Performance Marketing: Data-Driven SEM Strategy
Executed an end-to-end PPC project integrating technical simulation and real-world strategy. I managed virtual budgets through Stukent to optimize search campaigns and developed a comprehensive SEM proposal for 'Mi Corazon,' a Montreal-based food truck, including a dedicated landing page to ensure cross-channel consistency.
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Strategic Execution: Managed full PPC lifecycle via Stukent simulations, from keyword research to Daily Budget and Max CPC optimization.
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Performance Driven: Consistently achieved good results in Conversion Rate and ROAS through continuous A/B testing and bid adjustments.
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ROI Maximization: Proven ability to simulate real-world advertising environments and deliver measurable results under limited budget constraints.
Developed a data-backed SEM proposal for 'Mi Corazon' to drive local market growth. This comprehensive plan included Target Persona identification, strategic Keyword selection, and PPC budget allocation, all presented in a professional pitch to demonstrate my ability to translate market insights into actionable ad strategies.
Designed a high-conversion Landing Page tailored to the specific needs of the 'Mi Corazon' persona. By ensuring visual and messaging consistency with the search ads, I optimized the user experience (UX) to guide potential customers seamlessly from the initial click to the final call-to-action (CTA).
